Paper Moon embraces individuality and self-expression via fashion that celebrates confidence, color and contemporary ease. Founded in Seoul, the brand invites young women to discover style that isn’t merely worn, but lived.

With each collection, Paper Moon weaves together bold hues, modern silhouettes and approachable elegance – garments that move beyond trends to reflect life’s unique rhythms. It’s about stepping out, quietly or boldly, and carrying your own signature into the world.

We believe clothing should articulate who you are — not what you’re told to be. Paper Moon offers you the space to choose, to experiment, to feel comfortable in your skin and free in your movement. From a softly draped knit to a statement outerwear piece, each item is crafted with clarity of thought and playfulness of spirit.

Join us in turning everyday dressing into an act of self-poise and joy. With Paper Moon, your wardrobe becomes a mirror to your inner light.